Inspire, Educate, Thrive

The Seasoned Entrepreneur Podcast

Mastering Digital Marketing, Messaging, and Automation After 50.

Discover actionable strategies and inspiring stories designed for entrepreneurs over 50 who are ready to embrace their next chapter with confidence. From expert interviews to proven tips, we’ll help you leverage your experience and passion to create a thriving online business. Tune in to unlock your potential and redefine success on your terms.

It’s Never Too Late to Build Something Extraordinary.

The Seasoned Entrepreneur Podcast is about more than just business—it’s about showing that life after 50 is a time for innovation, reinvention, and realizing untapped potential. Our mission is to empower seasoned professionals to master the digital landscape, amplify their voices, and turn their passions into profitable ventures.

Through engaging interviews, practical strategies, and real-life success stories, you’ll gain:

  • Fresh perspectives on leveraging your life experience in a digital world.

  • Tools to overcome the common tech challenges faced by entrepreneurs over 50.

  • Inspiration and motivation to tackle new ventures with confidence.

Entrepreneurship can be intimidating at any age, but for those over 50, it’s an opportunity to channel decades of knowledge and passion into something truly transformative. This podcast is your resource for staying relevant, competitive, and fulfilled.

It’s Never Too Late to Build Something Extraordinary.

The Seasoned Entrepreneur Podcast is about more than just business—it’s about showing that life after 50 is a time for innovation, reinvention, and realizing untapped potential. Our mission is to empower seasoned professionals to master the digital landscape, amplify their voices, and turn their passions into profitable ventures.

Through engaging interviews, practical strategies, and real-life success stories, you’ll gain:

  • Fresh perspectives on leveraging your life experience in a digital world.

  • Tools to overcome the common tech challenges faced by entrepreneurs over 50.

  • Inspiration and motivation to tackle new ventures with confidence.

Entrepreneurship can be intimidating at any age, but for those over 50, it’s an opportunity to channel decades of knowledge and passion into something truly transformative. This podcast is your resource for staying relevant, competitive, and fulfilled.

Hi, I’m Vanessa Collins: Your Guide to Thriving as an Entrepreneur After 50

After years of experience in publishing, digital marketing, and business automation, I’ve dedicated my work to helping entrepreneurs over 50 turn their expertise into thriving businesses.

I know firsthand how challenging it can be to embrace new technology and strategies, specially when you’re reinventing yourself later in life. That’s why I’m passionate about providing actionable advice, easy-to-use tools, and inspiration to help you succeed in today’s digital world.

Like many of you, I transitioned into entrepreneurship after years in corporate and professional settings, so I understand what it feels like to take a leap of faith into something new. Over the years, I’ve helped hundreds of clients transform their ideas into published books, digital products, and profitable businesses, and seeing their success is what drives me every day. My mission is to show you that it’s never too late to create the business—and life—you’ve always dreamed of. I’m here to help you navigate the digital landscape with confidence and turn your vision into reality.

Don’t Miss Our Latest Episode!

Episode 14: Social Media for Authors - Building Your Platform & Connecting with Readers

Episode 14: Social Media for Authors - Building Your Platform & Connecting with Readers

Discover practical social media strategies for authors! Learn which platforms matter most, how to optimize your Amazon Author page, and simple engagement techniques that build your platform without st... ...more

Social Media ,Book Marketing

April 20, 20258 min read

Episode 13: The $80,000 Book That Almost Wasn't: My Author Monetization Epiphany

Episode 13: The $80,000 Book That Almost Wasn't: My Author Monetization Epiphany

Discover how I turned one book into $80K in revenue without relying on royalties—and how you can do the same using the Monetized Author Framework. ...more

Product Creation ,Authors &Revenue Generation

April 16, 20257 min read

Episode 12: Monetizing Your Message in Q2: Fresh Revenue Strategies for Seasoned Entrepreneurs (Part 2)

Episode 12: Monetizing Your Message in Q2: Fresh Revenue Strategies for Seasoned Entrepreneurs (Part 2)

Discover Q2-specific revenue ideas, a simple 21-day launch plan, and the tech tools to streamline your sales. Perfect for coaches, consultants, and creators ready to monetize their message this season... ...more

Digital Marketing ,Automation Revenue Generation &Launch Strategies

April 07, 20259 min read

Episode 11: Fresh Revenue Strategies for Seasoned Entrepreneurs – Part 1

Episode 11: Fresh Revenue Strategies for Seasoned Entrepreneurs – Part 1

Learn how to reflect on Q1 wins and refresh your existing offers for Q2 revenue growth. This episode shares simple, actionable strategies to monetize your message without starting from scratch. ...more

Product Creation ,Sales

April 01, 20256 min read

Episode 10: The 90-Day Visibility Plan for Entrepreneurs Over 50

Episode 10: The 90-Day Visibility Plan for Entrepreneurs Over 50

Struggling to get noticed online? This episode breaks down a 90-day visibility plan for entrepreneurs over 50—practical steps to boost your presence, attract clients, and grow your business with confi... ...more

Content Marketing

March 24, 202510 min read

Episode 9: The Art of Saying No: How to Set Boundaries Without Feeling Guilty

Episode 9: The Art of Saying No: How to Set Boundaries Without Feeling Guilty

The Art of Saying No – Struggling to set boundaries? Learn how to say no with confidence, avoid burnout, and protect your time—without guilt! Tune in for practical tips to reclaim your schedule and fo... ...more

Automation ,Time Management

March 16, 202511 min read

Episode 8: Mastering Calendars: How to Streamline Your Appointments & Protect Your Time

Episode 8: Mastering Calendars: How to Streamline Your Appointments & Protect Your Time

Struggling with scheduling chaos? In this episode, learn how to set boundaries, manage free vs. paid calls, and automate your calendar for a smoother business. Say goodbye to random DMs and hello to o... ...more

Automation ,Sales

March 10, 20258 min read

Episode 7: 14 Ways to Monetize Your Message

Episode 7: 14 Ways to Monetize Your Message

Your book is just the beginning! In this episode, we explore 14 powerful ways to monetize your message and turn your book into multiple income streams. Ready to expand your impact and revenue? Tune in... ...more

Product Creation ,Authors

March 03, 20255 min read

Episode 6: Keeping & Engaging Your Audience (Even If You Have a Small Following)

Episode 6: Keeping & Engaging Your Audience (Even If You Have a Small Following)

Keeping your audience engaged is key to long-term success! In this episode, I share strategies to stay consistent, spark conversations, leverage email marketing, and overcome common engagement struggl... ...more

Content Marketing ,Target Audience

February 24, 202512 min read

Episode 5: Finding & Attracting Your Ideal Audience (Even If You’re Starting from Scratch)

Episode 5: Finding & Attracting Your Ideal Audience (Even If You’re Starting from Scratch)

Finding & attracting your ideal audience isn’t about numbers—it’s about connection. Learn how to clarify your message, find your audience, use lead magnets, and leverage storytelling to build a loyal,... ...more

Digital Marketing

February 17, 20257 min read

Episode 4: How to Stay Consistent with Content (Even When You’re Busy)

Episode 4: How to Stay Consistent with Content (Even When You’re Busy)

Struggling to stay consistent with content? In this episode, I share simple strategies to define your content pillars, repurpose content, and use AI tools to streamline creation—so you can stay visibl... ...more

Content Marketing

February 10, 20257 min read

Episode 3: Using AI for Marketing – Unlocking the Power of ChatGPT

Episode 3: Using AI for Marketing – Unlocking the Power of ChatGPT

Struggling with marketing? Learn how AI can help you create content, engage your audience, and grow your business faster! In this episode, I share 10 powerful ChatGPT prompts to streamline your strate... ...more

Digital Marketing ,AI

February 03, 202513 min read

Episode 2: 7 Simple Funnels to Grow Your Business

Episode 2: 7 Simple Funnels to Grow Your Business

Discover the 7 simple funnels every entrepreneur needs to attract customers, build relationships, and boost revenue. Learn actionable strategies and tools like HighLevel and Canva to streamline your m... ...more

Digital Marketing ,Funnels

January 25, 20258 min read

Episode 1: Digital Marketing 101 for Entrepreneurs Over 50

Episode 1: Digital Marketing 101 for Entrepreneurs Over 50

In this episode of The Seasoned Entrepreneur, Vanessa Collins breaks down the basics of digital marketing for entrepreneurs over 50, covering SEO, social media, email marketing, and content strategy w... ...more

Digital Marketing ,Social Media &Email Marketing

January 16, 20254 min read

Welcome to The Seasoned Entrepreneur: Turning Experience into Profit and Purpose

Welcome to The Seasoned Entrepreneur: Turning Experience into Profit and Purpose

Are you an entrepreneur over 50 ready to thrive in the digital world? The Seasoned Entrepreneur brings you strategies, insights, and inspiration to monetize your expertise, simplify processes, and bui... ...more

General

January 12, 20251 min read

Vanessa Collins

Vanessa Collins is a Publishing Coach and Business Automation Strategist who helps entrepreneurs and professionals turn their expertise into profitable books and digital products. She empowers clients to transform their knowledge into impactful assets by combining mindset mastery, innovative marketing, and automation. Vanessa equips them with the tools and confidence to share their stories, streamline operations, and achieve sustainable growth.